Skims Benefits

Skims is a shapewear and clothing brand co-founded by Kim Kardashian. The company focuses on body positivity and inclusivity, and practices inclusive sizing. The company was valued at over $3.2 billion in January 2022.

The brand has gained praise for its inclusivity and diversity. Its products are available in a wide range of sizes and shades. They also use models from diverse backgrounds, including older women.

1. It helps you lose weight

It’s no secret that Kim Kardashian is in great shape and loves to show off her intense workouts on social media. She also loves corsets and waist trainers, so it’s not surprising that she launched her own line of shapewear called Skims. This product promises targeted compression to sculpt and slim the body. However, it should be noted that according to the Cleveland Clinic tight body garments can cause bloating, gas, and abdominal pain. In addition, they can squeeze the digestive tract and lead to acid reflux.

Kardashian’s savvy marketing has made Skims a success. Since its launch in 2019 the brand has generated over $275 million in revenue and is predicted to reach $400 million by 2022.

The brand has a number of influencers who promote their products on Instagram and TikTok. Influencers like @jourdansloane and @baileyclarkx regularly share their Skims outfits and hauls on their accounts. They often include a link to the Skims website so that their followers can purchase the products themselves.

2. It gives you a slimmer figure

If you’re looking to slim down your body, skims are a great way to do it. They’re made of lightweight fabric and can help smooth out lumps and bumps. They also come in a variety of different colors so you can match them to any outfit.

Skims has also worked hard to promote inclusivity in their products. Their shapewear comes in nine different shades of nude, including dark brown hues for women with darker skin tones. In addition, the company has a large number of different sizes to accommodate every woman.

The brand’s savvy marketing strategy has helped it to achieve success in the market. The founder, Kim Kardashian West, has used her celebrity status and influence to attract attention to the brand. She has also partnered with social media influencers and celebrities to help drive sales. The brand’s latest campaign features TikTok star Addison Rae. She is known for her makeup and fashion videos and has millions of followers.

3. It is comfortable

Skims’ popularity and success are tied to its founder and her celebrity circle. The brand has been able to attract the attention of millions of social media followers through a combination of broadcast TV and press, influencer reviews, and a wide range of celebrity support.

In a market where shapewear is often seen as constrictive and dowdy beige girdles, Skims’ body-positive message has made a significant impact on the industry. The company’s inclusive sizing and diverse shade options ensure that all shapes, sizes, and skin tones can find something to love.

The company also takes inclusivity one step further by using older models in its ad campaigns. One of its most notable campaigns featured 66-year-old Alice Johnson, who was released from prison after Kardashian campaigned for her clemency. The use of older women is a great way to celebrate the diversity of the Skims community and show that anyone can wear the brand. The company also focuses on sustainable practices and uses recycled packaging to reduce its carbon footprint.

4. It is affordable

Unlike shapewear and loungewear brands that often have high price points Skims products are relatively affordable. The company uses innovative fabrics and construction techniques to provide solutions like heavy bonded materials that smooth and flatter, seamless technology that sculpts and cinches, and compression fabric that hugs the waist. The brand also offers its product in a variety of colors to suit all skin tones and sizes.

The brand has collaborated with a number of popular models and tiktokers to promote its products. In a recent TikTok video, influencer @hollzp shares her experience with the brand and explains how she was able to get a sponsored deal with them by creating unique content on TikTok and Instagram.

It’s important to sign up for the brand’s newsletter so you can be one of the first to know about upcoming sales. The company often has biannual sales where you can save up to 50% off its most popular items including bodysuits, bras, and waist trainers.